OUR VISION, MISSION & VALUES

At Rose Family Care Ltd, we believe great care should feel safe, respectful, and deeply personal — the kind of care we would want for our own loved ones. That’s why our entire approach is guided by the M.U.M. C.A.R.E. standard: a set of principles that helps every carer and team member ask, “Would this be good enough for my mum?”

Our Vision 
To be known across Kent as a trusted, compassionate home care provider that delivers care good enough for our own family — every visit, every time. 

Our Mission 
To empower adults to live independently at home through person-centred care that is safe, responsive, and built on meaningful relationships. We aim to exceed expectations by applying The Mum Test to all aspects of care. 

The M.U.M. C.A.R.E. Values Framework 

M – My loved one first
We always ask: “Would I want this for my own mum?” That question shapes every care plan, every action, every carer we assign. 

U – Understanding always
We take time to listen, learn, and adapt to each individual’s story, needs, and preferences. 

M – Maintain dignity
We treat everyone with respect — protecting privacy, choices, and cultural identity at all times. 

C – Compassion
We lead with kindness, empathy, and humanity in every interaction. 

A – Accountability
We do what we say we will do, and we take responsibility for delivering consistent, high-quality care. 

R – Respect
We honour every voice — valuing people’s decisions, differences, and boundaries. 

E – Excellence
We aim to meet the highest standards in care, professionalism, and continuous improvement. 

At Rose Family Care Ltd, we don’t cut corners — we care as if every person were family. That’s what it means to live the M.U.M. C.A.R.E. values.